I founded LanaBetty in 2010 while I lived in Kelowna and have always planned grow and evolve my little business. There were burning questions though, like: where to grow and how to evolve? I had to start somewhere. I started my first line, “Too Cute”, making fun earrings and worked to develop a little brand recognition all the while, hiding a portion of each sale in a ‘time to grow’ fund. I moved to Vancouver and after a few years learning the business and having just the best time (seriously) designing and growing, in the spring of 2013, the signs were all over the place that it was time take a step into the unknown. To grow and evolve. My brand recognition was good and increasing on social media, newsletter
subscribers at an all time high, and there was a lot of interest in wholesale, retail consignment, and online orders. I had plenty of blog visits, advertising deals, and I just love the custom orders I’ve individually made for my customers, it all has come together so beautifully. It is time to take bigger risks. To make mistakes. To get messy!
This summer, I began developing on an entirely new jewelry line that would really turn heads, to surge forward, ahead of the pack. To set LanaBetty apart from the crowd.
I knew it was time to take LanaBetty in a new direction, to evolve, but how? All the directions LanaBetty could grow required a significant investment beyond what had been tucked away. I made a bunch of lists, venn diagrams and of course, adorable doodles helping to thinking it over, until I realized I need to play my strengths.
What are my strengths? I am really good with computers. I am passionate about design. What if I used my computer to design? I began to research the methods of computer design. I knew I wanted to make jewelry, I am so passionate about how pretty gems and jewels hang on women (men too)! As I learned more and more about digital design, my eyes were opened to the functionality and elegance of 3D design. I began learning the basics and quickly moved onto advanced techniques.
I set out to develop a new line, called “Geometric Desires” that could be made reality using the really amazing process of 3D printing. Inspired by idea that I can convert doodles from my imagination into real, solid objects, designed for wear as jewelry, LanaBetty (Geometric Desires) aims to create unique and beautiful pieces of jewelry while harnessing the limitless potential offered by 3D printing.[caption id="attachment_2879" align="alignnone" width="640"] 3D Printed Diamond Earrings - Made with Alumide + Sterling Silver | LanaBetty Designs[/caption]
What is 3D printing?
For those of you who are new to the concept, 3D printing is the concept where a 3D computer model is converted into a 3D object, layer by layer, like the layers in a cake. There are many ways to 3D print, I have begun to use two great techniques. Extrusion and Selective Laser Sintering.
Extrusion is a type of 3D printing where a spool of print material is fed through a hot extreusion tip (kind of like a hot glue gun). A very thin layer is pushed through the extruder and is placed on the print bed. As each layer is completed, the print bed moves down and the new layer added on top of the last, heating and fusing each layer together to form a solid, complete object. Because each layer is built on the last, there is zero waste associated with this form of 3D printing.
Selective Laser Sintering (SLS) is a type of 3D printing where a very fine layer of Alumide (aluminium & nylon) dust is placed on the print bed. A laser beam ‘selectively’ targets the area where the first layer of the object will be and super heats the alumide. Another layer of alumide is added and the laser shoots the next successive layer, fusing it into a solid and into the first layer below. Layer by layer, the alumide is ‘printed’ using laser fusion until a solid, complete object is printed. There is zero waste, all unused alumide dust can be collected and reused in other prints.[caption id="attachment_2878" align="alignnone" width="640"] 3D Printed Chevron Necklace - Made with Alumide + Sterling Silver | LanaBetty Designs[/caption]
Why does 3D printing matter?
Designing jewelry is only one facet of the many applications 3D printing can help to achieve. There are so many amazing practical applications for 3D printing and researchers are frantically working to learn and apply this technology. Imagine a world where hip replacements are 3D printed to exactly fit your body. What if you could repair your 1920’s collector car by 3D printing replacement parts? Imagine how free and imaginative our children will be when they have access to 3D printers in elementary school. 3D printing is going to change how we solve problems and how we think about the world.
What makes 3D printing relevant?
- There is almost zero waste the process
- Depending on the print method, all unused material can be reused with each print
- Some of the materials used to print are renewable bio-plastics, made from cane sugar and tapioca!
- It’s really easy to make one custom piece without adding a lot of extra costs - custom design is rapid and achievable
What makes this new line special?
I can now spend more time on design development and bring thoughtful, elegant designs to my customers without having to source bits & bobs from out of the country, without having to pay anyone to design, cast, or mold my designs. There are only three steps to creating 3D printed jewelry and each step is controlled by me.
Concept Art >> 3D Model >> Printer
The process has been simplified. I am committed to designing small quantity runs of my designs, focusing on growing and developing my skills while making my customers feel like they truly have a one-of-a-kind piece of art around their neck, nestled on their finger, or hanging from their ears. All accompanying components are top knotch - sterling silver, swarovski crystal, gold.[caption id="attachment_2877" align="alignnone" width="640"] Shorite Luxe 3D Printed Terrarium Pendant - Made with Alumide + Sterling Silver | LanaBetty Designs[/caption]
Where can I buy this new line?
In person >> This weekend at Got Craft? (http://www.gotcraft.com)
Learn more about it ---> Here.
Share this post
- 0 comment
- Tags: Adventure, Craft Fair, Evolve, geometric desires, Got Craft, LanaBetty, new, New Product Line